How to write a web design brief

Nobody understands your business better than you do. Therefore, every web design company requires your input from the outset to create a website that aligns with your expectations and achieves its goals. A well-prepared website brief is essential for the success of your website, ensuring a smooth and efficient development process that propels your business online. We've categorized the most common questions into sections. Let's dive in!

About Your Business

Firstly, we would like to know what your business does, its unique selling points, how long it has been operational, and the customer base it targets. Information about your main competitors is also valuable. Who makes decisions, and what is the structure of your organization?

About the Project and its Objectives

We need some information about your existing website and its objectives.

  • Does it showcase products or services, or is it geared towards generating sales? If you don't have a website, please outline the objectives of your new site.
  • If you have a website, what does the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis look like?
  • Are there any websites you admire (and why), and are there any you dislike (and why)?
  • Explain your objectives in layman's terms to help convey the message to someone not deeply involved in your industry.
  • What would you like your website to achieve?
  • Do you want us to handle your SEO needs?
  • When would you like the website to go live?

Website Structure

  • How many pages or sections do you anticipate?
  • Do you have content to upload to your website (images, copy, other digital files)?
  • What are the most important keywords that reflect your business?

Usability Aspects

  • Who is your target audience?
  • Do you consider User Generated Content (UGC) such as comments, reviews, etc.?
  • Do you want to offer your site visitors the ability to create their own accounts to interact with a restricted area of the website?
  • Who will be responsible for managing the content of your website?
  • How often will the content of your website be updated?

Additional Functionality

  • Does your website require any API (Application Programming Interface) to interact with external systems?
  • Will your website have any downloadable content?
  • If you need an E-commerce website: is the shopping cart flow relatively standard, or do you require any specific functionality?

These are perhaps the most crucial questions, especially those related to Website Structure, allowing us to formulate the correct design and delivery strategy and ensure the desired outcome. If you find yourself stuck and unsure how to answer any of these questions, simply give us a call at 07999 250 870. We're here to help!

Get in touch
Drop us a message
Email is our preferred form of communication so drop us a line at: studio@studioexcel.co.uk

You can call or text us on:
07999 250 870

Company number: 10253976

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About us
We have over 20 years of experience in web development and project management. We offer tailored web services to local and international businesses.

We don’t outsource any services so you can be sure that every part of your project is handled by professionals.

Our priority is to always establish a long term relationship with every Client. Thanks to that approach we can offer swift and effective customer support.
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