How responsive web design can protect your business in Google search results

There’s no doubt you have heard about Responsive Web Design (RWD) and its growing importance in today’s web trends. If your website is responsive it means it is mobile friendly and you can safely skip this post and go out to get some fresh air.

Over the last couple of years we’ve been on a mission to revamp all the websites we built in the past to make them not only better looking but to deliver a better browsing experience to all mobile users.

Why is it important?

At this stage there are two main reasons.

User experience

For starters, Apple Inc. sold over a billion iOS devices so far and on top of that Samsung and other manufacturers flooded the market with great mobile devices – tablets and smartphones – that allow us to browse the web comfortably on the go. So no surprise that the traffic coming from mobile devices to most of the websites in our portfolio soared from less than 5% in 2012 to over 50% in 2015! Sometimes the percentage of mobile traffic is even higher.

So in simple terms – you don’t really want your online business visitors to feel unwelcome by not catering to their needs, would you? Many users would simply leave your website and go to your competition simply because they offer a better browsing experience.

Search results

If you’re trying to get high rankings on Google, then it could put you at a serious disadvantage. Why? Even if you managed to achieve high rankings, Google wouldn’t show the important “mobile-friendly” flag next to your website listing in search results if your website wasn’t responsive aka mobile-friendly. It’s obvious that an average user of a mobile device would skip your website and tap on a link to your competitor…

And as it turns out, it’s going to get much worse than that.

There are over 200 various factors that affect your position in Google ranking. Some are critical, some more important than others. As reported by Google mobile-friendliness will become a significant factor in determining search rankings. In other words, if your website is not mobile friendly it can lose its position in search results and that is probably the last thing your business needs.

You can use the Mobile-Friendly Test page to instantly find out if your website is up to standards.

And if it isn’t, get in touch and we will help you keep your rankings and enter the mobile era.