SEO - Search Engine Optimisation

You've probably heard the phrase hundreds of times. And it isn't as scary a thing as it seems. It's quite simple actually. Everything boils down to making sure Google and other search engines know that your website is a good match to the phrase that has just been searched.

See the example below. Our client, SM Welding, ranks #1 and #2 for the key phrase "caravan verandas yorkshire".

 

seo - SM Welding

 

A proper website construction is crucial for achieving high rankings in search engines and that's why the websites we build have a very search engine friendly structure to aid the optimisation process.

And very often you won't need to do anything else and without spending any extra money your website will get high rankings just like this!

 

If, however, you face fierce competition we may need to discuss an SEO campaign for a scheduled period of time to help you achieve your goals.

 On-site optimisation

  • Search engines are very sophisticated these days and pay attention to over 300 factors to determine your position in their rankings. First and foremost you need to make sure your website is built by professionals. This will save you money, time and trouble.
  • On-site opimisation means that we are looking into variuos elements of your website to make sure that the keywords you want to achieve high rankings for are properly distributed and placed in the right elements of the website. This is crucial and that's why websites built on our CMS have better chances to get higher rankings.
  • There are highly important factors, e.g. page meta tile or meta description, but there are also other aspects of your website that have an impact on your search ranking, e.g. website code validation. Google favours the sites that has no coding errors.

 

Off-site optimisation

 

  • This is where the real game of SEO happens. In a nutshell: search engines favour your website if other websites link to yours. So the purpose of off-site optimisation is to create backlinks to your web pages. This is called link building.
  • The more the better, but in case of link building quality is very important. Sometimes it is much better to have a backlink from a reputable website than ten links from non-related or spammy websites.
  • There are dozens of other techniques involving social media, press releases, blogospfere etc. which are a part of off-site optimisation and everything depends on the key phrase you want to achieve high rankings for and how competitive it is.